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Staff at Halmstad University

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The Apple Watch’s next three health features
Wed Jan 16 18:46:36 +0000 2019

New year, new opportunities! Perhaps an introductory class on Customer Journey Mapping is something for you? Check…
Mon Jan 07 07:04:38 +0000 2019

Working with

Pontus is a senior Interaction Designer with 10+ years of work experience. For his PhD dissertation he studied design and development of user-adaptive recommender systems. Pontus has done Interaction Design consultancy work for various clients, including Nokia Home Communications, Volvo Cars and webshop Daddy, before joining digital advertising agency Crispin Porter + Bogusky Europe where he spearheaded the UX department as Director of User Experience. Currently, Pontus is pursuing an academic career at Halmstad University, researching and teaching as Associate Professor. He is also Program Director for a new Bachelor program called Digital Design and Innovation given at the Informatics department from 2013. Specialties and Interests: User experience, Interaction Design, Human-Computer Interaction, Language Technology, Methodology and Process Development, Sketching, Interactive prototyping, User Modeling, Dialogue Systems, Personalization, Usability, Pedagogy and Learning.


My research on digital service innovation combines theorizing (identifying e.g. models, patterns, structures, relations) with applied and action oriented research in co-creation with industrial and public sector partners. I study innovation and design processes, participatory methods in Service Design in the intersection between digital services, business, and human values.

In particular, my research centers around participatory design of services for health, and takes a holistic view on both the physical and the digital service landscape.


Informatics, Interaction Design, Service Design, Digital Design and Sustainability, Design Theory.

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