Research
My main research interests involve young people´s media use, media and ethnicity and media literacy among pupils and teachers. I am for the moment working with the following projects: ‘Media practices in the new country´, ´Mediated childhoods in multicultural families in Greece´, ‘Media literacy from an educational perspective´, ‘Internet appropriation among college students´ and 'Organized producers of young net cultures'. In my research I have been using several methodological approaches, such as surveys, interviews, drawings, diaries, observations and photo-taking.
My most recent publications include “It took time to understand Greek newspapers" — The media experience of Swedish women in Greece (Communications: The European Journal of Communication Research, 2006), Identität, kulturelle Veränderungen und das Generationsverhältnis (in Medien und Migration. Europa als multikultureller Raum, 2007), Utilisation des médias dans le ‘nouveau pays´: Les enfants, les jeunes, la famille et l´ethnicité (MédiaMorphoses, 2008).
Publications
Sjöberg, U. (1999). Att leva i Cyberspace - En studie om hur yngre svenska tonåringar använder och upplever Internet. I: C. Lykke Christensen (red.), Barn, unge og medier - Nordiske forskningsperspektiver (s. 13-33). Göteborgs universitet: Nordicom.
Sjöberg, U. (2000). I en dagbok skriver man väl om sina hemlisar? I: G. Jarlbro (red.), Vilken metod är bäst; ingen eller alla? Metodtillämpning i medie- och kommunikationsvetenskap (s. 101-120). Lund: Studentlitteratur.
Sjöberg, U. (2002). Nya medier - och de gamla: konvergens. I: P. Dahlgren (red.), Internet, medier och kommunikation (s. 39-61). Lund: Studentlitteratur.
Sjöberg, U. (2002). Screen Rites. A study of Swedish young people´s use and meaning-making of screen-based media in everyday life (doktorsavh.). Lund Studies in Media and Communication 5. Lund University.
Sjöberg, U. (2003). Making sense of screen-based media. The uses and readings of television, computer games, and Internet among Swedish young people. I: I. Rydin (red.), Media fascinations (s. 147-164). Nordicom: Göteborg.
Sjöberg, U. Research Methods, Ethical Issues (2007). I: J. Jensen Arnett (red.), Encyclopedia of Children, Adolescents, and the Media (s. 721). Thousand Oaks, CA: Sage Publications.
Sjöberg, U. (2007). Research Methods, Field Studies. I: J. Jensen Arnett (red.), Encyclopedia of Children, Adolescents, and the Media (s. 723-724). Thousand Oaks: Sage Publications.
Rydin, I. & Sjöberg, U. (2007). Identität, kulturelle Veränderungen und das Generationsverhältnis. I: H. Bonfadelli och H. Moser (red.), Medien und Migration. Europa als multikultureller Raum (s.273-302). VS Verlag für Sozialwissenschaften.
Rydin, I., & Sjöberg, U. (2008). Introduction. I: I. Rydin & U. Sjöberg (red.), Mediated crossroads: Identity, youth culture and ethnicity. Theoretical and methodological challenges (s. 9-16). Göteborg: Nordicom.
Rydin, I., & Sjöberg U. (2008). Internet as a communicative space for identity construction among migrant families in Sweden. I: I. Rydin & U. Sjöberg (red.), Mediated crossroads: Identity, youth culture and ethnicity. Theoretical and methodological challenges in studying migrants' media practices (193-214). Göteborg: Nordicom. In press.
Rydin, I., & Sjöberg, U. (in press). Everyday life and Internet in diaspora families. Girls tell their stories. I: P. Dahlgren & T. Olson (red.), Young citizens, ICTs and democracy. Göteborg: Nordicom.
Artiklar Pasquier, D., Buzzi, C,. D`Haenens, L. & Sjöberg, U. (1998). Family Lifestyles and Media Use Patterns. An analysis of Domestic Media among Flemish, French, Italian and Swedish Children and Teenagers. European Journal of Communication, 13(4), 503-519. Sage Publications.
Sjöberg, U. (1999). The Rise of the Electronic Individual. Reviderad version av "Att leva i Cyberspace". Telematics and Informatics, 16, 113-133. Pergamon.
Sjöberg, U. (2004). Medierad barndom: upplösandet och skapandet av gränser i unga människors vardag. Barn, nr. 2, 27-43. Norsk Senter for Barneforskning.
Sjöberg, U. (2004). Barns möte med elektronisk text. I A. Banér (red.), Barns smak om barn och estetik, 133-148, nr. 36. Stockholm: Centrum för barnkulturforskning vid Stockholms universitet.
Sjöberg, U. (2006). "It took time to understand Greek newspapers" ? The media experience of Swedish women in Greece. Communications: The European Journal of Communication Research, 31, 173-192. Walter de Gruyter.
Sjöberg, U. (2007). To be both Greek and Swedish in a global mediated world: young people´s use of media in Greece (103-123). Issues of Communication. Special issue on Media Literacy. B. Davou (red.). På grekiska.
Sjöberg, U. (2007). Mediated childhoods in multicultural families (19ff). Medienimpulse, 61, September 2007.
Sjöberg, U. (in press). To grow up in a multicultural family in Greece: talks about cultural identity and media usage. MédiaMorphoses. L. Kourti & G. Jacquinot-Delaunay (red.). På franska.
Rydin, I., & Sjöberg U. (in press) The use of the media in the 'new homeland': children, youth, family and ethnicities. MédiaMorphoses. L. Kourti & G. Jacquinot-Delaunay (red.). På franska.