What factors play a major role in the actions of the company are described in Svante Andersson's doctoral thesis entitled 'Internationalisation as an act of Entrepreneurship'. The thesis is based on extensive field studies of three Swedish sub-contractors- the rubber companies Trelleborg, Sunnex and Skega and puts forwards the theory that there are different types of entrepreneurs working with different strategies regarding each company's internationalisation process. The results show that the strategic choices in the internationalisation process often concern an entrepreneur's personal characteristics than outside factors. Other factors can be ascribed to whether the decision-maker perceives threats or opportunities in the development of operations in an international direction. The entrepreneur's background and interests are also significant for whether technology development and new products are prioritized instead of establishing operations in other countries.
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