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The overall objective for the E2C project and the research consortium is to develop, test and deploy a web service, which stimulates and facilitates personal storytelling, and enable interest-based connections and communication among elderly people and thereby empower them and enrich their life. E2C addresses the overall European challenge of preventing loneliness and isolation amongst elderly people.
The research group has been responsible for an activity within work package on commercialization of the results. More specifically, the group has looked into the business model innovation possibilities related to new business and value creation using story-telling as a tool to decrease loneliness amongst elderly.