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There are at least two good reasons why we should support the adoption and diffusion of eco-innovations. One argument from an environmental point of view is that successfully managing the environment is the greatest challenge facing us in the future and the global scenarios for the next decades are not encouraging. 

Another argument, from an economic point of view, for the need of eco-innovations is that the eco-industry is one of the most growing industries in the world.One purpose of the research project is to study the diffusion and market success of eco-innovations.

Another purpose is to understand and support the creation and growth of new business based on eco-innovations.

Updated 2017-04-03