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The Vice President of China’s wind power giant, Goldwind, paid an exclusive visit to Halmstad University last week. China’s transition towards sustainable energy is essential for the entire planet. Goldwind plays an important role in the Chinese government’s national development plan for green energy – and they use a business model created specifically for them by researchers at Halmstad University.
China is not only the world’s largest economy; it is also the country with the highest CO2 emissions in the world. However, in 2014 the investments in renewable energy exceeded, for the first time, the investments in old fossil energy. 2014 was a turning point, and wind power plays an important role in the transition process. China’s goal for 2050 is that 60 percent of the country’s energy production will be based on renewable energy. Goldwind holds 20 percent of the Chinese wind power market, making them the largest wind power company in China and the second largest in the world. As of December 2012, Goldwind has installed over 12 000 wind power turbines globally. Annually, this is equal to:
– There is an unbalance between demand and supply of wind power in China. For a couple of years, there has been an excess of supply. Goldwind’s strategy is therefore high quality across all divisions of the company, and building strong customer relationships. If we continue to focus on quality, as well as learn from other organisations and companies internationally, Goldwind has a bright future, says Mr Yang Hua, Vice President of Goldwind, during his visit at Halmstad University.
Mr Yang Hua, Vice President of Goldwind, talks about future collaboration with Halmstad University.
Professor Mike Danilovic at Halmstad University and PhD student Jasmine Lihua Liu, had a meeting with Mr Yang Hua in Shanghai on December 25, 2013. The one-hour meeting turned in to a day, and that day resulted in a collaborative research project in business model innovation.
– I was impressed with Mike and his research team. Not only did they choose a meeting with me instead of celebrating Christmas with their families, their knowledge about business models for the entire life cycle of wind power fascinated me, says Mr Yang Hua.
The research project has been intense – it started in March 2014 and included a large number of workshops with all company divisions, from R&D and manufacturing to marketing, service and disposal, as well as with Goldwind’s customers. The project recently came to a successful end, and the result is a new business model for Goldwind.
– The project has been a true mind changer and is very valuable for us. It is a new business philosophy with a complete customer focus. This new mind-set in not only applicable to us and the wind power industry, it can be used in all businesses. And in many other areas of our society as well, says Mr Yang Hua.
Goldwind will continue to collaborate with Halmstad University, hopefully across several disciplines. Mr Yang Hua and his colleagues’ visit to Halland has also included several meetings with Swedish industry. There is a good chance that Goldwind also will initiate collaborations with companies in the region – there will be a follow-up meeting in August 2015 to plan potential joint projects.
During Mr Yang Hua’s visit at Halmstad University, he held an open seminar presenting the history, technology and product & services portfolio of Goldwind, as well as Chinas challenges towards more renewable energy.
Text, photo and film: LOUISE WANDEL and JOACHIM BRINK
One of the large wind power farms in China. Credit: Land Rover Our Planet, Flickr.
The research group Business Model Innovation (BMI), the research environment Center for Innovation, Entrepreneurship and Learning research (CIEL) and the School of Business, Engineering and Science at Halmstad University.
The research group BMI: Professor Mike Danilovic, Associate Professor Fawzi Halila, Assistant Professor Maya Hoveskog, Assistant Professor Göran Sidén, Senior Lecturer Lief Nordin, PhD candidate Jasmine Lihua Liu, Research Assistant Anastacia Simonchick and Visiting Scholar Stone Shi Ye.