Consumer Behaviour
After completing the course, an understanding must be created of how consumers think, feel and act when they intend to buy and consume goods and services. To reach this understanding, the course covers a variety of connected sub-areas. Examples of what is included in the course are:
Consumers' lifestyles, consumers' decision-making processes, environmentally friendly and sustainable consumption, consumers' attitudes, the role of the brand for the consumer, and consumers' relationships with advertising.
Level:
Basic level
Application code:
X0210
Entry requirements:
The course Marketing I 7,5 credits. English 6.
Selection rules:
Available for exchange students. Limited numbers of seats.
Start week:
week: 12
Instructional time:
Daytime
Language of instruction:
Teaching is in English.
Level:
Basic level
Application code:
X0210
Entry requirements:
The course Marketing I 7,5 credits. English 6.
Selection rules:
Available for exchange students. Limited numbers of seats.
Start week:
week: 14
Instructional time:
Daytime
Language of instruction:
Teaching is in English.