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Frontiers of Research in International Marketing

7,5 credits

In this course you develop your ability to critically assess scientific papers and journals in the field of international marketing. Among other things, you will write a scientific article of a research problem that you have chosen yourself. The course builds upon and deepens knowledge within the field of international marketing and also serves as an introduction to the written thesis.

Autumn 2022 (Campus based, Halmstad, 50%)

Level:

Advanced level

Application code:

X0148

Entry requirements:

Bachelor Degree in Business Economics or the equivalent of 180 Swedish credit points or 180 ECTS credits at an accredited university, International Marketing Strategy 7.5 credits (Second Level) and Marketing 7.5 credits. Applicants must have written and verbal command of the English language equivalent to English course 6 in Swedish Upper-Secondary School.

Selection rules:

Available for exchange students. Limited numbers of seats.

Start week:

week: 44

Instructional time:

Daytime

Language of instruction:

Teaching is in English.

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