Industrial Marketing
The purpose of this course is to create understanding for and knowledge of how industrial markets or business to Business (B2B) markets function and how actors in those markets relate to each other. Here, the effects of the interconnected relationships between actors in the B2B markets will be crucial to understand. Therefore, theories and models that will aid our understanding and analysis of business markets and how actors act in them will be used.
Level:
Advanced level
Application code:
X0419
Entry requirements:
Degree of Bachelor of Science or Degree of Bachelor of Science in Engineering or the equivalent of 180 Swedish credit points or 180 ECTS credits at an accredited university. 36 credits on second level in either Business Administration or Industrial Management. Applicants must have written and verbal command of the English language equivalent to English course 6 in Swedish Upper-Secondary School.
Selection rules:
Available for exchange students. Limited numbers of seats.
Start week:
week: 35
Instructional time:
Daytime
Language of instruction:
Teaching is in English.
