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Industrial Marketing

7,5 credits

The aim is to create understanding for and knowledge about how industrial markets (”Business-to-Business, B2B”) function and how actors in these markets are related to each other. The course discusses theories and models, which help us to understand and analyze industrial markets and how actors act in different situations.

Autumn 2022 (Campus based, Halmstad, 50%)

Level:

Advanced level

Application code:

X0159

Entry requirements:

Bachelor's degree in Business Administration equivalent of 180 Swedish credit points or 180 ECTS credits at an accredited university. 45 credits at second level in main field Business Administration or Industrial Management. Applicants must have written and verbal command of the English language equivalent to English course 6 in Swedish Upper-Secondary School.

Selection rules:

Available for exchange students. Limited numbers of seats.

Start week:

week: 35

Instructional time:

Daytime

Language of instruction:

Teaching is in English.

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