Industrial Marketing
In this course, students will explore the fundamental aspects of industrial marketing with consideration for sustainability. This includes topics such as market selection, product development, supply chain management, segmentation, targeting, positioning, pricing, distribution, and effective communication within B2B markets. Additionally, the course places significant emphasis on data-driven decision-making and networking to create value for business clients as part of a group project.
Level:
Basic level
Application code:
X0648
Entry requirements:
General entry requirements (with the exemption of the requirement in Swedish) + English 6.
Selection rules:
Available for exchange students. Limited numbers of seats.
Start week:
week: 03
Instructional time:
Daytime
Language of instruction:
Teaching is in English.
Level:
Basic level
Application code:
X0648
Entry requirements:
General entry requirements (with the exemption of the requirement in Swedish) + English 6.
Selection rules:
Available for exchange students. Limited numbers of seats.
Start week:
week: 04
Instructional time:
Daytime
Language of instruction:
Teaching is in English.
