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International Marketing Communication

7,5 credits

The purpose of this course is that the student develop knowledge and understanding in International marketing and Communication.

Analyze, develop and implement strategies for kommunication for the internationel market are of mejor importance for the course.

The purpose is to give a deeper understanding of the course content, encourage the use of the library, internet and methods to gather primary data to develop the students’ research ability.

Spring 2023 (Campus based, Halmstad, 50%)

Level:

Advanced level

Application code:

X0149

Entry requirements:

Bachelor's degree in Business Administration equivalent of 180 Swedish credit points or 180 ECTS credits at an accredited university. Applicants must have written and verbal command of the English language equivalent to English course 6 in Swedish Upper-Secondary School.

Selection rules:

Available for exchange students. Limited numbers of seats.

Start week:

week: 12

Instructional time:

Daytime

Language of instruction:

Teaching is in English.

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