International Marketing Strategy

7,5 credits

In this course you will be introduced to methods and techniques to identify and evaluate opportunities and limitations in international markets. Furthermore, you will learn how to analyse, develop and implement strategies for international marketing and study the various problems that enterprises in the international market encounter.

Autumn 2022 (Campus based, Halmstad, 50%)


Advanced level

Application code:


Entry requirements:

Bachelor degree in Business Economics or the equivalent of 180 Swedish credit points or 180 ECTS credits at an accredited university. Marketing 7.5 credits. Applicants must have written and verbal command of the English language equivalent to English course 6 in Swedish Upper-Secondary School.

Selection rules:

Available for exchange students. Limited numbers of seats.

Start week:

week: 35

Instructional time:


Language of instruction:

Teaching is in English.

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