International Marketing Strategy
The course integrates two central components: International Marketing Strategy and Systematic Literature Review. The first component focuses on international marketing from a societal and strategic perspective. Students will study how new technological opportunities, globalization and the increasing need to take social and environmental responsibility affect strategic marketing decisions at the international level. The second component emphasizes students' ability to conduct a systematic literature review, to determine the current level of knowledge in selected areas of international marketing.
Level:
Basic level
Application code:
X0133
Entry requirements:
The courses Organization and Leadership 7.5 credits, Management Accounting 7.5 credits, Financial Accounting 7.5 credits, Branding 7.5 credits, Consumer Behaviour 7.5 credits, Strategic Communication 7.5 credits and Digital Marketing 7.5 credits. English 6. Exemption of the requirement in Swedish is granted.
Selection rules:
Available for exchange students. Limited numbers of seats.
Start week:
week: 36
Instructional time:
Daytime
Language of instruction:
Teaching is in English.
