Search

Marketing

7,5 credits

Marketing has implications in corporate strategy, governance, financing and organization that are discussed where the key element is creating value for the customer. The understanding of customer´s needs, competitors, the inner and outer environment and how that effects the firms product or service offering is what is at the heart of this course.

The course will give students the ability to understand and apply general knowledge and theories of marketing to realistic situations in the environment. The aim is therefore to give students an overall view of the elements of marketing and how they are applied to situations in the business environment.

Spring 2022 (Campus based, Halmstad, 50%)

Level:

Basic level

Application code:

X0129

Entry requirements:

General entry requirements for university studies.

Selection rules:

Available for exchange students. Limited numbers of seats.

Start week:

week: 03

Instructional time:

Daytime

Language of instruction:

Teaching is in English.

Show education info
Autumn 2022 (Campus based, Halmstad, 50%)

Level:

Basic level

Application code:

X0126

Entry requirements:

General entry requirements for university studies.

Selection rules:

Available for exchange students. Limited numbers of seats.

Start week:

week: 44

Instructional time:

Daytime

Language of instruction:

Teaching is in English.

Show education info
Spring 2023 (Campus based, Halmstad, 50%)

Level:

Basic level

Application code:

X0124

Entry requirements:

General entry requirements for university studies.

Selection rules:

Available for exchange students. Limited numbers of seats.

Start week:

week: 03

Instructional time:

Daytime

Language of instruction:

Teaching is in English.

Show education info
Spring 2022 (Campus based, Halmstad, 50%)

Level:

Basic level

Application code:

X0124

Entry requirements:

General entry requirements for university studies.

Selection rules:

Available for exchange students. Limited numbers of seats.

Start week:

week: 12

Instructional time:

Daytime

Language of instruction:

Teaching is in English.

Show education info

PAGE EDITOR

Share