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Strategic Marketing Management I

7,5 credits

Much focus is placed on a marketer’s ability to create a sustainable competitive advantage in the face of market evolution, which creates challenges for strategic marketing planning and implementation of marketing strategies. Here, the importance of a firm’s internal and external relationships is stressed.

Spring 2022 (Campus based, Halmstad, 50%)

Level:

Basic level

Application code:

X0107

Entry requirements:

60 credits from the subject area Business Administration or equivalent.

Selection rules:

Available for exchange students. Limited numbers of seats.

Start week:

week: 03

Instructional time:

Daytime

Language of instruction:

Teaching is in English.

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