Strategic Marketing Management II
Here, focus is placed on a firm's ability to identify and develop sources of its competitive advantage further. Hence, issues such as competence development, innovation, product development and brand management are discussed.
Level:
Basic level
Application code:
X0108
Entry requirements:
Strategic Marketing Management I 7.5 higher education credits.
Selection rules:
Available for exchange students. Limited numbers of seats.
Start week:
week: 12
Instructional time:
Daytime
Language of instruction:
Teaching is in English.
