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Strategic Marketing Management II

7,5 credits

Here, focus is placed on a firm's ability to identify and develop sources of its competitive advantage further. Hence, issues such as competence development, innovation, product development and brand management are discussed.

Spring 2022 (Campus based, Halmstad, 50%)

Level:

Basic level

Application code:

X0108

Entry requirements:

Strategic Marketing Management I 7.5 higher education credits.

Selection rules:

Available for exchange students. Limited numbers of seats.

Start week:

week: 12

Instructional time:

Daytime

Language of instruction:

Teaching is in English.

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