Strategic Marketing with Independent Project

30 credits

Strategic Marketing I & II, 15 credits:
The objective is to be able to make use of their acquired knowledge to understand the importance of marketing in an increasingly globalized world and markets, as well as to be able to make the appropriate marketing efforts in different situations. The goal is also to be able to use their acquired knowledge to analyse and provide solution proposals for different situations that require marketing efforts.

Independent Project, 15 credits:
The independent project will train students in developing and processing a business economic area, as well as on the basis of scientific points of view critically review reports from other seminar participants.

Spring 2022 (Campus based, Halmstad, 100%)


Basic level

Application code:


Entry requirements:

Business Administration 1-60 credits of which at least Marketing 7,5 credits (1-30).

Selection rules:

Available for exchange students. Limited numbers of seats.

Start week:

week: 03

Instructional time:


Language of instruction:

Teaching is in English.

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