Industrial Marketing
The aim is to create understanding for and knowledge about how industrial markets (”Business-to-Business, B2B”) function and how actors in these markets are related to each other. The course discusses theories and models, which help us to understand and analyze industrial markets and how actors act in different situations.
Level:
Advanced level
Application code:
X0159
Entry requirements:
Bachelor's degree in Business Administration. The degree must be equivalent to a Swedish kandidatexamen and must have been awarded from an internationally recognised university. 45 credits at second level in main field Business Administration or Industrial Management. English 6. Exemption of the requirement in Swedish is granted.
Selection rules:
Available for exchange students. Limited numbers of seats.
Start week:
week: 36
Instructional time:
Daytime
Language of instruction:
Teaching is in English.
