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Industrial Marketing

7,5 credits

The purpose of this course is to create understanding for and knowledge of how industrial markets or business to Business (B2B) markets function and how actors in those markets relate to each other. Here, the effects of the interconnected relationships between actors in the B2B markets will be crucial to understand. Therefore, theories and models that will aid our understanding and analysis of business markets and how actors act in them will be used.

Autumn 2022 (Campus based, Halmstad, 50%)

Level:

Advanced level

Application code:

X0419

Entry requirements:

Bachelor’s degree in Engineering or the equivalent of 180 Swedish credit points or 180 ECTS credits at an accredited university. 45 credits on second level in either Business Administration or Industrial Management. Applicants must have written and verbal command of the English language equivalent to English course 6 in Swedish Upper-Secondary School.

Selection rules:

Available for exchange students. Limited numbers of seats.

Start week:

week: 35

Instructional time:

Daytime

Language of instruction:

Teaching is in English.

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