Industrial Marketing
The purpose of this course is to create understanding for and knowledge of how industrial markets or business to Business (B2B) markets function and how actors in those markets relate to each other. Here, the effects of the interconnected relationships between actors in the B2B markets will be crucial to understand. Therefore, theories and models that will aid our understanding and analysis of business markets and how actors act in them will be used.
Level:
Advanced level
Application code:
X0419
Entry requirements:
Degree of Bachelor of Science or Degree of Bachelor of Science in Engineering. The degree must be equivalent to a Swedish teknologie kandidatexamen or Swedish högskoleingenjörsexamen and must have been awarded from an internationally recognised university. 36 credits on second level in either Business Administration or Industrial Management. English 6. Exemption of the requirement in Swedish is granted.
Selection rules:
Available for exchange students. Limited numbers of seats.
Start week:
week: 36
Instructional time:
Daytime
Language of instruction:
Teaching is in English.
