New model helps companies become innovative

New research from Halmstad University indicates that two interlinked factors might be crucial for the success of a company: embedded innovation – also known as the process of embeddedness or integration – and dynamics of innovation – also known as the process of balancing between exploration and exploitation.

”Traditionally, you might think of two companies within the same line of business as competitors, but my research contradicts that.”

Michal Lysek

Michal Lysek, Doctor of Innovation Sciences, has conducted his research as an externally employed doctoral student at the company HMS Industrial Networks, where he has analysed the company’s innovation processes:

“My research focuses on two things: examining HMS from a metaphorical perspective, where the company is seen as part of an ecosystem; and studying the dynamics of innovation as a process over time.”

Embedded innovation – the company as part of an ecosystem

One way to look at companies’ relations to each other is through the metaphor of organisms and ecosystems, where companies and their customers, partners and competitors, co-exist within an environment, and try to prosper together, for instance through innovation.

“HMS integrate with their customers on a deep level, often resulting in long-time friendships based on certain core values. I call this kind of integration embeddedness – involving different actors, activities and events of importance”, Michal Lysek explains, and continues:

“Companies can also become embedded with other companies, not just their customers. Traditionally, you might think of two companies within the same line of business as competitors, but my research contradicts that. Through embedded innovation, they help each other create more value for their customers than they are able to do alone.”

PUBLISHED

2020-04-03

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