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Market Complexity and Business Model Innovation – A Case Study of an International New Venture from the Medical Technology Sector Entering the German Market

Laurell, Hélène, Bollue, Sebastien, Wackerbarth, Johannes
2016

Conference paper (Refereegranskat)

Abstract:

Cite: Laurell, Hélène, Bollue, Sebastien & Wackerbarth, Johannes, Market Complexity and Business Model Innovation – A Case Study of an International New Venture from the Medical Technology Sector Entering the German Market, 2016