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Adapting the theory of international new ventures to institutionally heterogeneous healthcare markets : Implications for international sales of medical technology innovations

Laurell, Hélène, Gabrielsson, Jonas
2017

Conference paper (Refereegranskat)

Abstract:

Cite: Laurell, Hélène & Gabrielsson, Jonas, Adapting the theory of international new ventures to institutionally heterogeneous healthcare markets: Implications for international sales of medical technology innovations, Australian Centre for Entrepreneurship (ACE) Research Exchange Conference 2017., s. 24-25, 2017