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International Marketing Strategy

15 credits

The course integrates two central components: International Marketing Strategy and Systematic Literature Review. The first component focuses on international marketing from a societal and strategic perspective. Students will study how new technological opportunities, globalization and the increasing need to take social and environmental responsibility affect strategic marketing decisions at the international level. The second component emphasizes students' ability to conduct a systematic literature review, to determine the current level of knowledge in selected areas of international marketing.

Education occasions