Master's Programme in Responsible Global Marketing
The Master’s Programme in Responsible Global Marketing provides advanced knowledge in global marketing, brand management, innovation, and international business development. You will learn how to analyse complex markets, identify business opportunities, and develop strategies that strengthen organisational competitiveness. The programme combines marketing, management, and innovation with a clear international perspective and prepares you for qualified roles in international companies and organisations.
Education occasions
About the education
Courses and competencies
The Master’s programme comprises 60 credits and consists of six compulsory courses of 7.5 credits each, as well as an independent master’s thesis of 15 credits. A complete list of courses included in the programme can be found in the programme syllabus.
In a world where businesses operate across national borders, organisations need marketers and leaders who understand global markets, cultural differences, and rapidly changing customer needs. The programme therefore has a strong international focus, allowing you to work with real-world challenges faced by organisations in international environments. By studying this programme you will develop competencies that are highly valued by companies and organisations operating internationally.
Throughout the programme, you will gain in-depth knowledge in areas such as global marketing, strategic brand management, innovation management, business intelligence, and business model innovation. You will develop analytical and strategic skills that enable you to contribute to organisational growth and long-term development.
Responsible business practices are an integrated part of the programme. You will gain an understanding of how organisations can combine commercial success with increasing expectations from customers, investors, and society regarding sustainable and long-term value creation.
Innovative environments and teaching methods
Teaching is research-based and delivered through interactive learning formats such as seminars, workshops, case studies, study visits, and project work. You will work on real-world challenges in collaboration with companies and organisations, often connected to ongoing research projects.
The programme is taught in English and offered in an international learning environment, strengthening your intercultural skills and preparing you for a global labour market.
After the education
Degree
The programme leads to a Master's degree (60 credits) in Business Administration with the title Degree of Master of Science with a major in Business Administration.
Career
Organisations increasingly seek professionals who can combine marketing expertise with strategic thinking and international awareness. Upon graduation, you will have the knowledge and tools needed to lead marketing initiatives, develop business strategies, and contribute to organisational growth in both domestic and international markets.
With a Master's degree in Responsible Global Marketing, you will be well prepared to address future challenges in global marketing, business development, and strategic leadership in both private and public organisations.
Examples of professional roles after graduation:
- Global Marketing Manager
- International Brand Manager
- Marketing Strategist
- Business Development Manager
- Innovation Manager
- Product Marketing Manager
- International Market Analyst
- Management Consultant
Opportunities for further studies
The programme also provides a strong foundation for doctoral studies in Business Administration and related fields, for example within Halmstad University’s doctoral programme in Innovation Sciences.
Contact
- Questions about entry requirements, selection and admissions: admissions@hh.se
- Questions regarding studies and career opportunities: Study and Career Guidance
- Questions about the content of the education, contact the Programme Director. Contact details can be found in the education occasions box.
