Working with

Associate professor (docent), Swedish Linguistics

Programme director for the Bachelor's programme Language, text editing and digital communication

Co-Editor of Nordic Journal of Socio-Onomastics (published by The Royal Gustavus Adolphus Academy for Swedish Folk Culture)

Research on linguistic positioning in texts and identity creation through naming.

Ongoing research:

- Meeting commercial names in the smart city (perception of multimodal commercials; attitudes to company names)

- (Re)presenting Sweden: language, names and illustrations in Swedish textbooks