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ProActS Conference 2026: Co-creating knowledge and innovation for a sustainable future

Welcome to the first ProActS conference – an international meeting place for researchers, practitioners, decision-makers and societal actors who want to participate in an international dialogue on resource efficiency, circularity, co-creation and innovation for sustainable transitions.

Entrén till S-huset. Ett blommande körsbärsträd syns i förgrunden. Foto

About the conference

The conference is organised by the interdisciplinary research programme ProActS at Halmstad University, and invites dialogue, knowledge exchange and collaboration across sectors, to promote collaboration between academia, municipalities, industry and civil society.

Practical information

  • When: 10–12 March 2026
  • Location: Halmstad University, Sweden
  • Participation: Free of charge (limited number of places – pre-registration required)
  • Languages: Swedish and English
  • Publication: Approved papers published in an open access conference publication

Important dates

  • Abstract deadline: 30 January 2026
  • Admission Decision: 10 February 2026
  • Registration closes: 28 February 2026

Programme and activities

Tuesday, 10 March

Activities for PhD-students

  • Group or bilateral mentorship session between PhDs and postdoc or early-career scholars.
  • Group session about academic writing and publishing

Wednesday, 11 March

8.30–9.00 Registration

9.00–9.30 Opening session, S1002

  • Kristian Widén, Professor of Innovation Science and Deputy Vice-Chancellor with responsibility for collaboration and innovation
  • Pia Ulvenblad, Professor of Business Administration
  • Marie Mattsson, Professor of Environmental Science
  • Anna Hansson, Institutional Lead for Sustainable Development

9.30–10.30 Keynote session, S1002

Region Halland: Knowledge co-creation – examples of ProActS research cooperation with Regional Industry

10.30–11.00 Coffeebreak and mingle session

11.00–12.30 Parallel sessions

Track 1 – Learning, Sensemaking and Sustainable Transformation, S1002

Title

Author(s)

Thinking and acting: The case of entrepreneurial mindset and internal-external activities towards sustainability in small and medium-sized enterprises

Henrik Barth, Pia Ulvenblad, Hansi Hinic, Pontus Lindström, Senad Osmanovic

Sustainability in business education fostering sustainable development?

Soledad Zamora

Systems thinking competence as a driver of environmental collaboration and eco-innovation in firms

Sanna Joensuu-Salo, Emilia Kangas, Laura Könönen

From whiteboards to wilderness: Reframing startup strategy through boundary objects and metaphors

Ludvig Lindlöf

Track 2 – Bio-Monitoring and Circular Ecosystems, S1022

Title

Author(s)

Genetic monitoring tools for sustainable fisheries management

Cintia Carvalho

Aquality: Turning Challenge-Based Innovation into Real-World Water Solutions

Hadi Ali, Joakim Tell

Insects as bioconverters: Potential in a circular economy through sustainable waste valorization

Geert R. Verheyen, Lotte Frooninckx, Sabine Van Miert

Circularity after the end of life: Challenges with circular funerals and biodiversity

Pia Ulvenblad

Track 3 – Decision-Making and Value Logics in Sustainability Transitions, S1080

Title

Author(s)

Electrical and electronic equipment: Reliability before sustainability: Determinants for circular behavior

Hanne Vanmarsenille

Co-creating a regional circular economy transition in a rural business context

Krista Mäki, Heli Hietala

Now you don’t see it, now you do – The underestimation of cleanup costs among Canadian oil and gas firms

Savvas Papadopoulos

Why agrivoltaics? The farmer’s value intention – the starting point for the sustainable business model

Per-Ola Ulvenblad

12.30–13.45 Lunch

13.45–15.15 Parallel sessions – Workshops/Round table discussion

Track 1, S1078

Workshop: Halland Material Academy – Advancing Regional Innovation Through Material Collaboration

Track 2, S3052

Workshop: HyEfRe: Hydrogen integration for efficient renewable energy systems

Track 3, S1080

Round table discussion: Challenges and opportunities with Digital Product Passports: knowledge from practice and academia.

15.15–15.30 Coffee break

Group photo session at 15.20.

15.30–16.00 Closing session, S1002

18.00–19.00 City walk

You are invited to a guided walk through Halmstad’s city centre. The guides will take you on a journey through the city’s development, from fortified town to a city shaped by culture, its harbour, and opportunities for recreation.

Please indicate in your registration if you wish to take part. The city walk is free of charge, but the number of spots is limited to 50, so don’t wait to sign up!

19.00 Conference dinner

The day concludes with a three-course dinner at Restaurant Mårtensson in central Halmstad. The dinner includes two non-alcoholic beverages and a welcome drink beforehand, with both alcoholic and non-alcoholic options available.

Please indicate in your registration if you wish to attend, as well as any dietary requirements. The dinner is at your own expense.

Thursday, 12 March

9.00–10.30 Parallel sessions

Track 4 – Nature-Based Solutions for Resource Efficiency and Climate Adaptation, S1080

Title

Author(s)

Comparing nature-based solutions across scales: A multi criteria decision support system

Leon Hutschenreuther

The role of landscape features in intensive agriculture: Illustration of initiatives in Sweden

Anna M. Hansson, Senad Osmanovic, Pia Ulvenblad

Capturing the knowledge base in a scoping review: Landscape features in intensive agriculture

Senad Osmanovic, Anna Hansson, Pia Ulvenblad

Based nature solution for the improvement of a river water quality

Teresa Borralho, Renata Ferreira, Adelaide Almeida, Anabela Durão

Track 5 – Smart and Integrated Renewable Energy Systems, S1002

Title

Author(s)

Sustainable bakery operations through demand forecasting: A comparative study of exponential smoothing and temporal convolutional networks

Hussein Al Deks, Zaid Bkira, Oscar Molina

Evaluation of novel low temperature district heating system – Ranagård, Halmstad

Helge Averfalk

Smart renewable energy systems co-creating digital and AI-enabled renewable energy systems for sustainable transitions in rural business context

Anna M. Hansson, Erik Möllerström, Niklas P.E. Karlsson, Oscar Molina, Fredric Ottermo

Energy storage to increase benefit of photovoltaics in agricultural businesses

Fredric Ottermo

Track 6 – Governing and Co-Creating Sustainable Transitions, S1020

Title

Author(s)

HEROES alliance brings circular economy experts together with a joint research agenda

Kari Laasasenaho, Sanna Joensuu-Salo, Anne-Maria Mäkelä

Working in an unsafe environment? The role of safety measures in the agricultural industry

Christa Amnell, Pia Ulvenblad

Stakeholders engagement: the case study of a mining community at Alentejo region in Portugal

Anabela Durão, Albertina Raposo, Júnia Alves-Ferreira, Adriana Catarino, Mariana Custódio, Nadine Semedo, Patrícia Palma

Track 7 – Operationalizing Circular Business Models, S1022

Title

Author(s)

Shaping theory to understand practice – a case of client capability to adapt to fast-changing policy and pursue energy transition in construction

Charlotta Winkler, Robert Ågren

Circular economy and business model innovation in construction: synthesizing emerging evidence

Svitlana Nardus, Rebecka Lundgren

Reuse in renovation projects for energy efficiency

Ahmet Sezer, Heidi Norrström

Co-creating market acceptance: Marketing challenges and opportunities for real estate built or renovated with reused materials and components

Svitlana Nardus, Olga Rauhut Kompaniets

10.30–10.50 Coffee break

10.50–11.30 Keynote session, S1002

Tobias Jansson: Regenerative development – going beyond conventional sustainability

11.30–12.00 Panel discussion and concluding remarks, S1002

For members of the HEROES alliance

13.15–15.15 Workshop: HEROES Circular Economy Pod: Brainstorming Retreat, S1078

 

A poster exhibition will be on display throughout the conference, introducing the research programme ProActS, as well as projects included in the research programme.

Please note that the programme is subject to change.

There are 36 available spots left. Last day to sign up is the 28 February at 23.59.
I’d like to register for * (mandatory)
I’d like to register for
I would like to attend the guided city walk* * (mandatory)
I would like to attend the guided city walk*
*Please note that the number of places is limited to 50 – we will let you know if there are still places open after you register.
I would like to attend the conference dinner at my own expense * (mandatory)
I would like to attend the conference dinner at my own expense

Travelling options

When making travel arrangements you can choose to fly to any of the three different airports below.

Copenhagen Airport – Copenhagen (Denmark)

Approximately 2 hours to Halmstad C with direct trains and buses.

  • Train: travel from Copenhagen Airport to Halmstad C
  • Bus: Travel from Kastrup Terminal 2 to Halmstad Regionbussterminal

Landvetter Airport – Gothenburg (Sweden)

Approximately 2 hours from Halmstad with a few options of buses and trains.

  • Train: Take the Airport Coach from Landvetter Airport to the Central Station, Nils Ericsson Terminal, downtown Gothenburg. Then you take the train from Gothenburg to Halmstad.
  • Bus: Take the Airport Coach from Landvetter Airport to the Central Station, Nils Ericsson Terminal, downtown Gothenburg. Then you take the bus from Gothenburg, Nils Ericsson Terminal to Halmstad Regionbussterminal.

Arlanda Airport – Stockholm (Sweden)

Stockholm is a 4 to 5 hour train ride from Halmstad, but some students may still prefer to arrive in Stockholm.

  • Train alternative 1: You can take the long distance train to Halmstad: travel from Arlanda C to Halmstad C. You will have to change trains somewhere along the route.
  • Train alternative 2: Take the Arlanda Express Train or the Airport Shuttle to Stockholm Central Station. From there you can take a train to Halmstad C. Travel from Stockholm C to Halmstad C. You may have to change trains somewhere along the route.
  • You can also travel by bus via Gothenburg. Travel from Stockholm City Terminal to Nils Ericson Terminal and then from there to Halmstad Regionbussterminal.

Accommodation

Halmstad University has deals with different hotels near the campus. Before the conference, you can book one of them at a good price. As a participant during the conference, you book and pay for hotel yourself.

Hotell Mårtensson

Booking code: 1823831
Last day for booking: 2026-02-27 (after this date, you can contact the hotel directly and ask for availability)

Price and room type

Single room: SEK 1193 per night
Double room: SEK 1482 per night

Booking and contact

Telephone: +46-35-17 75 75
Website: Elite Hotell Mårtenson External link.

Halmstad University – where different perspectives meet

Experience Sweden and Halmstad

Eduroam?

If you have login credentials for Eduroam from your home institution, you can use these to connect to Halmstad University’s eduroam Wi-Fi network.

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