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Industrial Marketing

7,5 credits

The purpose of this course is to create understanding for and knowledge of how industrial markets or business to Business (B2B) markets function and how actors in those markets relate to each other. Here, the effects of the interconnected relationships between actors in the B2B markets will be crucial to understand. Therefore, theories and models that will aid our understanding and analysis of business markets and how actors act in them will be used.

Education occasions