Human-centred AI services

Today, Pontus Wärnestål's new book about human centred design of AI services is published by Studentlitteratur. He encourages professional designers who want to broaden their design skills and creativity to read the book. It also serves as course literature within informatics, computer science and human-machine interaction.

Book cover.

“Design av AI-drivna tjänster” is written in Swedish and the title translates to “Design of AI powered services”. The book addresses how simple AI support can improve existing services and how advanced AI can be used to create services that can take their own initiatives and perform tasks on behalf of humans. The emphasis is on using data, algorithms and calculation as a separate design material that can give rise to new types of user experiences and effects for the individual, organisation and society.

The book “Design av AI-drivna tjänster” (In English: Design of AI powered services) takes a human-centred design approach to artificial intelligence (AI) powered services. It explains machine learning and other artificial intelligence techniques to expand the toolbox for digital designers.

“Designing useful services and great user experiences is not trivial; all too often, we have seen technology-driven approaches go wrong and end up with services and systems that do not live up to the expectations. Sometimes with unintended negative consequences. Human-centred design is a collection of methods that can help in this regard”, says Pontus Wärnestål, Docent in Informatics.

A man talks in front of a white wall.

Pontus Wärnestål is a Docent in Informatics at the School of Information Technology at Halmstad University. His research focuses on digital service innovation and he works with professional development and education within service design and AI.

Text: Anna-Frida Agardson
Photos: Pontus Wärnestål and Helena Bengtsson