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School of Business, Innovation and Sustainability
Ulf Aagerup is an associate professor in marketing. He teaches courses in marketing, branding, consumer behavior, methods, ethics, etc. He was appointed as Excellent Teacher in 2019 and has been awarded the Best Business Teacher Prize five times. Ulf has supervised dissertations on all levels from bachelor to PhD. Prior to his academic career, Ulf worked professionally with marketing, sales and business development in several multinationals, like Procter & Gamble, Philips, and Electrolux.
Ulf’s research areas are mainly in branding and consumer behavior, but he has also published on business-to-business and internationalization.