Strategic Communication
The course is divided into four parts.
In the first part, the basics of market communication concepts. The second part continues with managing campaigns, media planning and research. Part three deals with the Marketing Communications Mix and Channels and it the last part discusses the relationship between industry and ethics in an international context.
Level:
Basic level
Application code:
X0205
Entry requirements:
The course Marketing I 7,5 credits. English 6.
Selection rules:
Available for exchange students. Limited numbers of seats.
Start week:
week: 03
Instructional time:
Daytime
Language of instruction:
Teaching is in English.
